“Outside” was released on January 26, 2018, as Burna Boy’s third studio album, described by the artist himself as more of a mixtape than a conventional record. While Burna Boy had a loyal Nigerian following and had previously released successful projects, “Outside” was the album that truly established his international profile and set the stage for his subsequent success.
The album effortlessly weaves Nigerian Afrobeats and Highlife with Jamaican Dancehall and Reggae, while incorporating modern UK sounds like Road Rap and Grime. The album’s success hinges on its biggest track, “Ye,” which became a viral sensation and introduced his music to millions of new listeners worldwide. Beyond the hit, the project offers deep introspection on his lifestyle, with tracks like “Devil in California” exploring vices, and “Calm Down” detailing emotional pain.
Featuring collaborations with J Hus and Lily Allen, “Outside” showcases Burna Boy’s impressive versatility and authentic lyrical content, balancing braggadocio (“Giddem”) with a tribute to his roots (“PH City Vibration”).
“Outside” debuted at the top 3on the Billboard Reggae Albums chart and received widespread acclaim from critics and fans alike. It was hailed as one of the best Nigerian albums of 2018 and a defining moment for Afrofusion as a global sound.
